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How
To Choose A Domain Name
A domain name signifies your address on the Internet. As
no two parties may ever hold identical domain names, it is
truly a unique identifier of you or your company. It is how
your customers will remember you and find you among the millions
of other websites on the Internet. It is also part of the
formula that search engines use to match your website to relevant
keyword phrases.
A domain name that is catchy or easy to remember works well
for an online business where customers are looking for you
by a name that has been heavily marketed or is well established,
such as amazon.com or microsoft.com. Most small startup Internet
businesses don't have the budget or time to build that kind
of brand name awareness. The greatest challenge for a small
Internet business is attracting customers. Unless you have
a huge advertising budget, this usually means search engine
placement, directory listings, reciprocal links, affiliate
programs and other relatively inexpensive ways to drive traffic
to your website.
Although there are hundreds of search engines and directories,
most of them feed off of the largest ones, such as Google.
Each search engine has it's own criteria for placing relevant
websites when keywords are entered into a search box. Most
search engines place a lot of emphasis on the domain name.
In other words… If somebody is searching for "blue
widgets" and you have the domain name bluewidgets.com,
your likelihood of being listed in one of the first few pages
is increased dramatically, especially if the page title and
content also contain the keywords "blue widgets".
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