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A logo is one of the main vehicles for consistently communicating
a company's image and for gaining attention and recognition.
The logo creation (or modification) process usually occurs
only once or twice in the lifetime of a small business. For
most people, it is best to have a skilled graphic artist develop
an attractive, yet simple logo and create several sizes and
formats that can be displayed in web pages, publications,
ads and correspondence. Below are some guidelines for creating
a logo.
The logo design process starts
with a graphic image, which can be rendered from a
picture or from artwork. It is best to keep the graphic simple
with identifiable, visually appealing lines. Starting with
a stock image or artwork will reduce your logo design costs.
Creation of custom artwork from scratch will typically increase
the cost of your logo design sustantially.
Text is then added. There
are hundreds of text fonts available. Choose one or more that
will enhance the visual appeal of the graphic and that will
also be appropriate for your type of business. Custom font
development is considered artwork and will increase your logo
development cost.
Colors are applied in layers.
A simple two-color logo can usually be produced within a small
budget if the design satisfies the above guidelines. The more
colors that are added, the more time it takes to refine each
layer, which will increase your design cost. A full color
design packs the most visual punch and will add further to
the cost of development and production.
Have our graphic artist professionally design
a logo for your business.
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The
Logo Design Process
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1]
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Free consultation and estimate.
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2]
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A proposal is submitted to you outlining the steps
and cost. A nonrefundable, 25 percent deposit is typically
requested before the design process begins.
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3]
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Rough drafts are produced by our graphic artist from
your input and suggestions. For a typical logo design,
this takes about a week. Depending on your needs and
our workload, we can often accommodate faster turnaround
times.
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4]
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The rough drafts will be submitted to you for your
input and approval. At this time, you will select one
basic concept for us to focus on.
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5]
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After a rough draft design is accepted and approved,
we will refine the image. This usually takes from one
day to a week, depending on your needs and our workload.
The revised image is submitted for your review. This
step may be repeated if necessary.
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6]
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Upon final approval, we will produce the finished product
in file formats appropriate for your needs. We usually
provide you with a TIFF file and a JPEG image for basic
on-line and in-office uses. Typically we also provide
a Photoshop file for use by your pre-press or printing
service provider. We can provide files in a variety
of additional formats to accommodate specific needs,
but in some cases there may be an additional charge.
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The finished image sizes will be
approximately 900 pixels wide unless you, your
print shop, or webmaster request otherwise. Smaller
files can also be included upon request. It is
always better to start out with a larger image
and reduce it rather than enlarge a smaller image.
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7]
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We will deliver the finished image files to you via
download or on a CD. If delivered on CD, we will provide
two copies: one to archive and one to send to your press
shop.
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Payment in full is expected upon delivery of the
finished product.
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For a free initial consultation or estimate, contact
us
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