Attractive web pages with easy navigation are
critical to the success of a commercial website.
Do-It-Your Self or Hire A Web Designer?
If you have the time and desire to design and manage your
own web pages, you will need to first get an
program such as FrontPage, Dreamweaver, or HotDog. If you
are a quick study, it may only take a few months before you
can produce marginally adequate web pages. For most serious
business people, the time that it takes to acquire web design
skills is a diversion from their real goal, which is marketing
of their products or services. For others, working with the
web site design is a fun way to be personally involved in
the creation of your web site. Whether you have a professional
design or do-it-yourself, it helps to know some basic web
site design guidelines.
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Overall design guidelines
Balance, Unity and Variety
- The web pages should maintain a consistent theme, which
emphasizes your identity. At the same time, there needs to
be enough variety to keep things interesting. Choose a logo,
stick with it, and use it throughout your site. Use variations
of your logo as needed to fit into the context of each page,
but keep the basic logo design consistent.
Support The Message
- A tasteful
balance of visual aesthetics will enhance the message without
overpowering it. Weird fonts, bizarre punctuation, moving
objects, or too many colors can call attention to themselves
and distract your visitors.
Appropriate Design Theme
Choose a design theme that's appropriate for the message you're
trying to convey. What's good design for a real estate company's
website may be wrong for a site that sells skateboards.
User Friendly Navigation
A good navigation system is consistent from page to page.
The most important links should be placed in prominent locations.
If graphics are used for links, they need to clearly identify
their purpose. Text links should always be included.
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