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Define Goals
Select Keywords
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Test, Test, Test
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How To Choose A Domain Name

A domain name signifies your address on the Internet. As no two parties may ever hold identical domain names, it is truly a unique identifier of you or your company. It is how your customers will remember you and find you among the millions of other websites on the Internet. It is also part of the formula that search engines use to match your website to relevant keyword phrases.

A domain name that is catchy or easy to remember works well for an online business where customers are looking for you by a name that has been heavily marketed or is well established, such as or Most small startup Internet businesses don't have the budget or time to build that kind of brand name awareness. The greatest challenge for a small Internet business is attracting customers. Unless you have a huge advertising budget, this usually means search engine placement, directory listings, reciprocal links, affiliate programs and other relatively inexpensive ways to drive traffic to your website.

Although there are hundreds of search engines and directories, most of them feed off of the largest ones, such as Google. Each search engine has it's own criteria for placing relevant websites when keywords are entered into a search box. Most search engines place a lot of emphasis on the domain name. In other words… If somebody is searching for "blue widgets" and you have the domain name, your likelihood of being listed in one of the first few pages is increased dramatically, especially if the page title and content also contain the keywords "blue widgets".

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